IQ Technologies

Content Creation

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

We create up-to-date and very knowledgeable views about all facets of your industry, not just what’s immediately relevant to you. If, for example, you’re a manufacturer of mechanical assemblies for heavy duty vehicles, knowing as much as you can about these types of vehicles, their manufacturers and their customers is vital, as are industry innovations, trends, regulations, opportunities, and threats. The more you know, the more you put yourself in your prospects’ shoes, and that’s key to creating valuable content they’re hoping to find as they look for solutions to their problems.

Stay current

Ongoing education is important, and that means not only do you have to create content, you also have to read others’ content. The best content creators are curious and look for subjects their audience might care about. Learn from others and connect the dots to understand how what you’ve learned may affect your prospects.

Understand your audience. We put ourself in their shoes understanding their motivations, reporting relationships, education, social activities and much more if you’re going to address his needs with your content. We Don’t make broad assumptions that sound like everyone else in your industry.

Improve our skills. If you’re not a professional copywriter, you have to do some work to get so close no one would know the difference. There are some quick-read books out there to help you overcome some very common mistakes (like overwriting, awkward phrasing, paragraphs that don’t flow, etc.); my favorite is Strunk & White’s Elements of Style.

Write often.

The more content you have out there, the more traffic you’ll attract to your website – there’s no doubt about it (and, the more you write, the better you’ll get). Experts aren’t shy about sharing their insights, and if you want to become the premier publisher in your industry you have to commit to acting like one – it’s not something you do only when you “have time.”

Find a voice. Too much writing these days was cranked out just to get something out, and it’s dry, plodding and lifeless. Don’t hesitate to let your company’s (or your) personality come through! Writing isn’t about exacting sentence structure and pulling out the biggest word you can find, it’s about communicating your idea well and naturally.

Content Creation

Content Creation

Stay current

Write often.

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